San Leandro

Digital Marketing Specialist

Do you love telling stories with photos, videos, and social media posts? Join our dynamic Marketing Team as a Digital Marketing Specialist, where you’ll be responsible for creating, maintaining, and publishing marketing content on all digital channels. This is a creative role where you’ll deepen customers’ engagement with, connection to, and positive impressions of Drake’s. With photos, videos, reels, and more, you’ll cultivate brand awareness to increase both beer sales and traffic to Drake’s retail restaurant locations. Our ideal candidate is detail-oriented, creative & a self-starter. They will be able to juggle a variety of projects, some with competing deadlines, and nerds out on staying on top of the latest digital trends.  Strong copywriting skills are a must!

Type: Full-time & Exempt

Pay: Salary

Responsibilities

  • Contribute to the creation of social media campaigns by recommending concepts, developing & planning integrated campaigns, and sourcing/creating content to support the campaign.
  • Developing & drafting copy for our digital mediums such as emails and social media platforms
  • Manage our social media communications calendar and publication schedule
  • Develop our content production & publication schedule
  • Identify the latest digital marketing & social media trends and recommend changes to our process to expand our engagement base
  • Engage with a fun audience of customers on an ongoing basis

Requirements

  • Prior experience in a similar role, with a focus on photo- & video-capturing
  • Excellent copywriting with effective & flexible communication skills
  • Demonstrated experience in content planning, and content calendar management
  • Proven ability to engage with & build social media communities
  • Understanding of graphic design principles and photography