San Leandro

East Bay Area Sales Representative

We are hiring an East Bay Area Sales Representative to join Drake’s Brewing Co.’s Sales Team. The East Bay Area Sales Representative is the initial and primary contact of our brewery to many. This position will collaborate with the East Bay District Manager, as well as the VP of Sales, to develop plans that inspire and engage craft beer drinkers to become loyal customers of the Drake’s Brewing Company craft beer portfolio. An outgoing and engaging personality will be critical to establish and cultivate strong relationships with distributor and retail personnel as well as consumers.

Reports to: East Bay Area District Manager and VP of Sales

Type: Full-time, Exempt

Pay: Salary; Range $60,000 – $65,000 (plus Bonuses)


  • Responsible for selling in all channels: on- and off-premise, maximizing existing business and attaining new business  in independent and chain accounts for both current and non-buys
  • Coordinate with District Manager to develop and execute weekly, monthly and annual plans
  • Understand and effectively communicate brand attributes to distributors and retail customers                                                                                                                             
  • Actively work with distributor sales personnel to achieve results throughout the territory and achieve top level share of mind
  • Responsible ensuring maximum distributor focus and investment of Drake’s portfolio 
    • Collaborate with Drake’s District Manager on market analysis and plans 
    • Development of target account lists and execute call frequencies
    • Active in-market implementation/execution/evaluation of the weekly and annual plans
    • Daily communication with key wholesaler management and sales teams
  • Development and execution with assigned distributor to grow volume and share of market
  • Accountable for volume, distribution, and retail execution
  • Operate within assigned budget to meet objectives and grow sales
  • Assess competitive landscape to ensure proper pricing strategy in all segments 
  • Consistent verbal and written communication to recap activity, opportunities, and follow up
  • Participation in brewery, distributior and area activities: Samplings, Events, Sales Meetings, Promos, Crew Drives, Ride Withs and other potential activities


  • Prior sales experience & demonstrated success
  • Knowledge and experience in the three-tier selling model preferred
  • Four-year college degree preferred
  • Effective interpersonal and communication, relationship building skills  
  • Positive Attitude: Results driven, Problem Solving, Personal Accountability, Strong initiative
  • High energy team player with strong social skills   
  • Familiarity with Microsoft Office and Google Software Suite
  • Comfortable learning new CRM-based software technologies
  • Comfortable with nontraditional work schedule – some nights and weeks