Event
Hopocalypse – The End Is Beer 1.31.15
When: Saturday, January 31, 2015 at 10am
Where: EndIsBeer.com and Drake’s Barrel House in San Leandro
What: The release of Drake’s most sought after seasonals, Hopocalypse Double IPA, Black Label Hopocalypse Triple IPA, Post-Hopocalypse Session IPA, and one helluva party.
UPDATE: DAY-OF DETAILS
If this will be your first time here, be prepared for a crowd. Hopocalypse is by far our largest yearly event, and it’s showing no signs of slowing down. It can be cold here in the mornings & evenings, so if you’re coming real early or staying real late, dress appropriately.
•Drake’s Barrel House doors will open at 10am.
•There will be no parking in Drake’s lot– it’ll all be covered by the event. Please take transit (AC Transit 89 from BART) or a cab, or park in the main Westgate lot.
•The entrance will be across from the brewery, near the bottom of the large ramp (like with First Fridays). If you’re approaching from Walmart’s main entrance, make a left around the corner with all the shopping carts.
•There will be a limited amount of Hopocalypse Brew-Rhino kegs available upon opening, but we expect them to be gone very quickly.
•For bombers, there’s a two-bottle limit for Hopocalypse Black Label, and a one-case limit for Hopocalypse Green Label. Growler limits will be 2 for Green Label and 1 for Post-Hopocalypse. We will not offer growler fills of Black Label.
•Non-Hopocalypse retail will be shut down until late in the evening, so if you’re wanting to stock up for football, do so before or after the event (we’ll be open noon on Sunday).
•Bring water- we’ll have some available, but you can never have enough. Leave the pets at home, too. Kids are okay, but keep them close.
•Fiveten Burger, our own Brew! Kitchen, Nosh This Chocolates, and Highwire Coffee will all be here with slightly less Hopocalyptic offerings (including a Jolly Rodger truffle from Nosh This).
•We’ll also have the DB Walker Band at noon and DJ Toph One at 3pm. The D.B. Walker Band is a versatile Blues and Rock unit that is guaranteed to entertain. The band plays a broad variety of original material and classic rock favorites that get audiences involved, creating a party atmosphere in any venue. DJ Toph One, leader of SF’s Red Wine parties, will be laying down an all-vinyl set of punk, metal, and classic rock.
Scientists (all of them) have determined that a green comet-like body is headed directly for earth, predicted to make landfall in San Leandro on Jan 31st. Upon impact, precisely at 10am PST, experts speculate a green cloud of hop matter will engulf the area and infuse the beers a impact point (exactly at Drake’s Brewery) with ludicrous and irresistible levels of citrusy, tropical, dank hop flavors and aromas.
Experts suggest that when consumed these “hops” are known to cause a phenomenon known as “alphahumulophelia” commonly dubbed “hop mania.” Hop-maniacs can be recognized by their single-minded need for irresponsible levels of hops in malt beverages and their inexplicable aversion to all things bland, boring, and status quo. At this point the impact appears unavoidable, and all in California and parts of Nevada face an extreme probability of developing hop-mania.
You’re welcome to hide in the bunker with a stash of light lager and soggy saltines, but we invite you to join us and embrace the Hopocalypse, but to do so, you’ll need a plan. So, Hopocalypticos, come up with a plan, and show us what you got via Facebook, Twitter, and/or Instagram, using the hashtag #TheEndIsBeer.
During the month of February, we’ll select one winner each week with the best plan, to be named leaders of the Hopocalypse and among humanity’s best chances for survival. Winners will receive their own Official Drake’s Hopocalypse Survival Kit and automatically be entered to win a trip to the brewery for day of brewing and beer fun with the Drake’s crew. For more information on the contest or the release event, visit endisbeer.com. Good luck, friends, for it seems… The End is Beer.
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